Soft Dog Toys

Soft, snuggly, and made for playtime, the ePaws Pet Supplies soft dog toys collection is perfect for cuddle-loving pups. Every toy has been hand-picked to bring joy and comfort to your canine companion. From super-soft fluffy toys and squeakers to rope-core plushies, there is something for every pup to toss, tug, and snuggle with. In between tummy tickles, of course.

Looking for more? Browse our range of dog chew toys, dog rope toys, and dog balls too.

66 products

Shop the Best Soft Dog Toys for Every Pup and Play Style

Finding the best dog soft toys in the UK means choosing ones that match your dog's size, temperament, and play habits. Whether your pup is a gentle snuggler or an enthusiastic chewer, our soft toy range is designed with safety and fun in mind. Each toy features dog-friendly materials, reinforced stitching, and secure squeakers, so your dog can play freely while you have peace of mind.

Explore Our Soft Dog Toy Collection

Styles and Characters

The collection includes a variety of shapes, textures, and sounds to keep dogs interested. Choose from plush animals, squeaky toys, and soft toys with hidden rope cores for added fun. Some designs are made for interactive play, while others are perfect for snuggling during rest time. Different textures help stimulate your dog’s senses. Bright colours and fun shapes can also encourage playful behaviour. 

Types and Features

Not all dog toys are made the same. Here is a quick guide to finding the best soft dog toy in the UK:

  • Plush squeaky toys are great for dogs who love noise and interactive play.
  • Rope-core soft toys offer extra durability for dogs who like to tug and shake.
  • Crinkle toys provide sensory stimulation and are ideal for curious pups.
  • Extra-soft toys are perfect for gentle dogs, puppies, or comfort-seekers.

Frequently asked questions

Soft toys are best suited to gentle or moderate chewers. If your dog tends to destroy plush toys quickly, look for our rope-core options, which offer a bit more resistance. Always supervise play and remove any toy that becomes damaged.

Soft toys are suitable from puppyhood. They are gentle on young teeth and gums, and the comfort of a plush companion can actually help settle anxious or newly rehomed pups.

As a rule of thumb, your dog should be able to carry the toy comfortably in their mouth without it being so small that they could swallow it.

Many of our soft dog toys are machine washable on a gentle cycle. Check the label on individual products before washing.

Inspect toys regularly for signs of wear, such as torn seams, exposed stuffing, or detached parts. Once a toy starts to break down, it is time to replace it to keep playtime safe and enjoyable.

Yes. ePaws Pet Supplies offers free delivery on all orders over £30, so stocking up on soft dog toys online is as easy as it gets.